Meet the CandidatesClick on each image to read candidate bio
Sam Al-Murani | Bimini Pet Health
Sam owns, operates, and has invested in several life science-based companies related to human and animal health, including Bimini Pet Health and LifeTech Diagnostics. He is recognized as an industry leader and technical expert with numerous editorials and articles in various industry and scientific peer reviewed journals and publications.
Sam has several issued patents worldwide on subject matter relating to molecular therapeutics, therapeutic nutrition, vaccines and diagnostics for humans and animals. He has served as an investment advisor to several investment banks, private equity, and venture capital firms. Sam serves and has served as chairman or director on the boards of several human and animal health companies and currently serves on the selection committee and coaching panel for the Kansas City Animal Health Summit.
Previously he served on the “Dragon’s Panel” for the European Animal Health Investment Forum (currently Animal Health, Nutrition and Technology Innovation) in London and on the advisory board for the International Animal Health Journal. Sam has a B.Sc. in Animal Science and a Ph.D. in Immunology and Biochemistry from the University of Edinburgh. He holds an M.B.A. in Finance from Baker University and is quali fied as PCQI.
Candidate Statement: I have been in the industry for over a decade and given my business and scientific background and the continued growth of Bimini it is time for me to step up to be even more engaged. I strongly support the mission of the NASC and believe that the NASC plays (and has always played) a pivotal role in keeping us sweet with regulatory authorities and keeping bad actors within our industry under check. These two factors have contributed directly to our continued growth as an industry sector.
With respect to Bimini, even during the years when we could not afford the membership fee, we always followed the NASC guidelines and made sure that we voiced our support for the organization to our clients. On top of my passion for the industry, my background and significant connections within the Animal Health industry proper and the Animal Health Corridor, I believe, would be an advantage for the NASC as an organization and its membership overall. I would appreciate your kind consideration and look forward to continuing working to advance our mission and grow our pie for everybody.
John Barry—SmartPak Equine
John is the CEO of SmartPak Equine, LLC. Prior to joining SmartPak, John Barry worked at companies like Procter & Gamble, Johnson & Johnson, Keurig Green Mountain, and Kantar. Over the 25 years of his career, John has had the pleasure of leading high-performing teams that drove market expansions and executed transformative growth initiatives. John continues this work at SmartPak.
For twenty years, SmartPak has continued to be a trusted partner in our equine community and a powerhouse brand in the industry. Committed to providing our horses and animals with the highest-quality supplements to assist their vitality, longevity, and quality of life. A firm believer in the power of leadership and development, John views investing in people as a catalyst for organizational strength. He also champions a values-driven culture as essential to long-term success in an organization.
John’s passion for integrity in animal care and his expertise in omnichannel marketing and e-commerce in the health-conscious consumer industries lend a distinctive perspective that will contribute to NASC’s values. John holds a bachelor’s degree in marketing and finance from Northeastern University and an MBA from Babson College’s F.W. Olin Graduate School of Business.
Candidate Statement: I am expressing my interest in the board position at the National Animal Supplement Council (NASC). I would like to serve alongside you and the industry leaders who share my passion for animal health, regulatory affairs, and advocacy. With over 25 years of experience in the consumer-packaged goods industry at globally recognized organizations, I am now fortunate to lead SmartPak Equine LLC and finally follow my passion for promoting the health and well-being of companion animals.
SmartPak is a leader in the Equine industry and was founded to provide high-quality supplements and products that are safe, effective, and beneficial for horse health while also focusing on continuously championing education campaigns for responsible equine care. Being at the helm of SmartPak Equine, I have gained a deep understanding of the challenges and opportunities facing the industry, as well as the importance of collaboration to achieve impactful results. I have witnessed firsthand the positive impact that supplements can have, and I am eager to apply my expertise and work alongside such an esteemed group of broad members and continue in the footsteps of SmartPak’s co-founder, Paal Gisholt, who was a pioneer in the beginning days of this council. It would be an honor to continue this legacy, exemplify the NASC’s standards, foster innovation, and advocate for responsible practices.
I am equally committed to volunteering my time to engage with stakeholders—manufacturers, retailers, consumers, and regulatory bodies alike—to align goals and drive meaningful progress. My approachable yet focused style ensures productive collaboration in boardroom discussions or community outreach initiatives. I look forward to the opportunity to bring my experience and enthusiasm to NASC’s board.
Jeremy Bates—SwedenCare North America
With nearly a decade of experience in the pet industry, Jeremy has had the privilege of contributing to multiple facets of animal health and wellness. He began his journey in Global Sourcing at Petco and currently serves as Executive Vice President of Swedencare North America, where he provides leadership in QA, inventory management, and operations for several high-impact brands in the Swedencare group. Jeremy and his wife, Nicole, live in Santee, California, with their Australian Shepherd, Atlas.
Candidate Statement: I believe that as a proud U.S. Navy veteran, service and giving back are central to who I am. I currently sit on the Capital Campaign Board for Project K9 Hero, an organization committed to supporting retired military and police working dogs. I’m now eager to further that commitment by serving on the Board of the National Animal Supplement Council. I bring to this opportunity a deep passion for animal wellness, along with hands-on operational leadership and brand-building expertise across multiple categories in our industry. I’m confident that with my perspective and experience I can bring value to NASC’s mission and contribute to meaningful progress for our members and the animals we all serve.
Akash Bedi—H&H Group
Akash is the Chief Executive Officer for Europe, North America, Middle East & India for H&H Group, as well as one of H&H’s Rotating Group CEOs. Formerly Director of Global Consumer & Retail at HSBC, Akash spent over a decade managing complex M&A transactions across global offices in New York, London, and Hong Kong. In 2018, he joined H&H Group as Group Director of Strategy and M&A, leveraging his expertise to shape the Group’s strategy and business development roadmap.
His efforts focused on enhancing industry and market insights while identifying both organic and external growth opportunities. With the introduction of H&H Group’s innovative Rotating CEO model, Akash became one of three Rotating Group CEOs, in addition to his newly defined role as CEO for Europe, North America, India and the Middle East. He was instrumental to the Group’s acquisition of pet nutrition brand, Solid Gold, in 2018 and $610 million Zesty Paws acquisition in 2021 – key strategic moves in the creation of H&H’s new ‘Pet Nutrition and Care’ vertical to complete its offering as a ‘whole family’ global health and wellness company, and entry into the North America market.
Candidate Statement: Today, as CEO of Europe, North America (Zesty Paws’ home market), India and the Middle East, along with Group Rotating CEO, I’m focused on driving Zesty Paws’ growth momentum in the US, and globally. I’m proud that Zesty Paws has been a member of the NASC since 2020, joining the mission to elevate standards in the animal supplement space and promote the health and wellbeing of companion animals that are given animal health supplements by their owners. I am passionate about upholding the rigorous quality and safety requirements that have earned us the prestigious NASC Quality Seal, as well as advancing initiatives in responsible sourcing, sustainable supply chains, and consumer transparency.
We ensure that any new supply partners align with our responsible sourcing goals through a comprehensive screening process. In March 2025, we also joined the Roundtable on Sustainable Palm Oil (RSPO), a leading organisation that tackles supply chain risk and promotes sustainable palm oil practices. For achieving high standards of transparency, sustainability, and community support for pets, pet parents, and the planet, Zesty Paws, a brand of H&H North America, is now B Corp certified.
At Zesty Paws, we know pets are part of the family, and their health and wellbeing are at the heart of everything we do. Our commitment to offering quality ingredients with powerful benefits has helped us to become one of the most recognised pet supplements brands in the US. As an NASC Board Member, I would bring my deep expertise in the pet nutrition & care industry and our position as an industry leader. With a collaborative and solutions-oriented mindset, and a strong passion for advancing the integrity of the animal health industry, I believe I could make a significant and meaningful contribution to advancing NASC’s mission.